2008 2010 China Office Supplies Industry Research En

2008-2010 China's office supplies industry research and analysis of investment prospects

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【Name】 report: 2008-2010, China's office supplies industry research and analysis of investment prospects

【Keywords】: office supplies industry research analysis of the investment outlook for the market research report

【Publication Date: October 2008

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【Report Page: 315

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Description 〖〗

China has become the world's largest consumer of office supplies. Office supplies market in China has become one of the world's fastest-growing areas, is by a simple turn of the wholesale and retail chain Format Format, by 2008, China's office supplies market in the total will reach 25 billion U.S. dollars. From the current point of view, in spite of China's office supplies market growth, but compared with the 200 billion U.S. dollars global market capacity is just to occupy our country is still less than the proportion of 6%. Thus, with the continuous development of China's economy, office Stationery incalculable market potential. China is now consumed each year the value of various types of office supplies more than 30 billion yuan, which will also lead to consumption of IT products in the next office to maintain the growth rate of more than 25%. For retailers, this is all no doubt full of great temptation.

At least China has a more than 300 million people of the huge ranks of Stationery consumption. The latest statistics also show that in 2004 annual sales of office supplies in China has more than 100 billion yuan, including Beijing, Shanghai and the Pearl River Delta, Hong Kong's consumption on the total consumption of more than 50%. Especially with the advent of electronic technology and network development, office supplies and stationery for an ever wider area, and began quickly from traditional to modern, from a single species to a multi-style, multi-level change in direction. Among them, a variety of new electronic products in particular were highly praised by students, as evidenced by the development of space. The national investment in education, the increasing rate, but also makes the market potential for office supplies have been rising.

Now, nearly 6000 domestic production enterprises active in the office stationery market, including the decision-making flexibility, adaptability and a strong dominant position of private enterprises. With China's opening to the outside world and accelerating the pace of foreign investment giant cake is the huge虎视inevitable. With domestic enterprises in the wholesale, retail in different ways, almost all foreign investment giant supermarket chains in the form of entry, which makes traditional office supplies in China market face the fate of big cards. Stationery and office with the foreign giants to enter, a new round to carve up the market will also rise in popularity.

In recent years, the rapid growth of government procurement, making computers, photocopiers, shredders and other office supplies e-market will inevitably become the focus of concern. Digital technology and traditional sectors of office supplies to the extension of IT industry, such as ink-jet machines, large-scale printing machine ink and media, laser machine supplies, digital silver photo paper, digital Minilab machines. And with print, fax, photocopying, scanning into one of the new products, digital office will become the new choice.

Comparison in 2008 and in 2007 the first half of 2006 market popular products, shredders and attendance machines become another focus of concern. Shredder domestic market in recent years to 20-25% of the speed of the development office at the same time brought many changes in habits, such a change is bound to further stimulate the consumption of office supplies. At the same time, electronic office supplies along with the growth of consumption is bound to bring about the growth of demand for supplies.

Electronic technology and network development of office supplies and stationery have been quickly on the path of modernization from the traditional, from a single species to a multi-style, multi-level development. Supplies in the student market, a variety of small, innovative electronic products, has started to become a student of the new bags. New patterns of these products, functions, and attracting more and more students. In the bag, Writing case, pens and other stationery items outside of traditional, electronic dictionaries, language learning machine (repeat machine), word learning handheld machines, electronic calculators, electronic books, handheld computers and other high-tech high-end electronic products have become an increasing students of all ages. M P3 format to play music, ring tones are nice, you can download maps, a variety of fresh, stylish function "e" stationery, but also is a favorite of students. And shredders, binding machines, time machine, The Rise of Counterfeit Detector and other products to make easy work of the Office of the growing. According to the National Bureau of Statistics 2002 Statistics show that China's 2002 production of 2.29 million Taiwan shredder has become the world's number one producer. Shredder market in China 20% -25% in the speed of development and the trend has accelerated. It can be seen that this type of development of small machines, the office will bring about many changes in habits and culture and will inevitably drive the development of office supplies.

The present report describes in detail China's office supplies business operation environment, the focus of study and predict the development of its downstream industries, as well as changes in demand for office supplies for the long-term and short-term trend. In view of the current development of the industry opportunities and threats facing the proposed office supplies We invest in the development of the industry and strategic recommendations. The contents of the report to rigorous and detailed data, intuitive charts to help enterprises accurately grasp the office supplies industry trends, the correct strategy for the development of enterprise competitiveness and investment strategies. Our primary data from the National Bureau of Statistics, the State Information Center, General Administration of Customs, China's office supplies industry trade associations such as the authority of the professional research institutions as well as my field research center. This report combines data from more than authority resources and expert resources, from a number of data extracted from the精当really valuable information, combined with the industry environment, from theory to practice, such as macro-and micro - analysis point of view, its conclusions and to achieve forward-looking perspective, practicality and feasibility of the unification. This is my center market research and data collected by the panel of experts last year to well-produced. It is the industry's enterprises, investment companies and government departments to develop an accurate grasp of industry trends and competitive structure, operation and investment to avoid risks, to develop correct competition strategies and investment decision-making, one of the important basis for decision-making has important reference value!

〗 〖Directory

Chapter International Development office supplies industry
Section I of the international office supplies industry overview
First, the status quo and trend of development of the industry
Second, the international characteristics of office supplies market
Section II of the European
First, an overview of the European office supplies market
Second, the European office supplies consumption
Third, the European market competition stationery gifts
Section III of the Asia-Pacific
I. Analysis of the Asia-Pacific Stationery Market
Second, the electronic pen - Japan's new growth point Stationery
Third, the Japanese office supplies to deal with external shocks
Fourth, the design of the Asia-Pacific office supplies market trend analysis
Section IV of the United States
First, the United States Market Analysis of paper stationery
Second, the United States market for writing instruments market is still optimistic about the
Third, the United States to intervene in the market of digital pen

Chapter office supplies industry in China Environmental Analysis
Section I Analysis of the economic development of the environment
First, the gross national product
Second, industrial / agricultural development
Third, investment in fixed assets
Environmental analysis in section II, policies and regulations
First, the domestic macro-policy
Second, trade and Industrial Policy
Third, the domestic monetary policy
Section III of the technical analysis of the development environment
First, the technical status of the industry
Second, the industry trend of technological development
Social development, environmental analysis in section IV
First, the level of domestic consumption
Second, the concept of domestic consumption
Third, other social environmental effects of its

Chapter III in 2007 China's office supplies market analysis
Section I of the development of China's office supplies market analysis
First, office supplies industry, consumer groups
Second, office supplies sales are then
Third, office supplies market, the concept of the development of new
Fourth, many new office supplies market
Section II China's office supplies in the analysis of competitiveness in the international market
First, my office supplies in Singapore Overview
Second, China's office supplies market, large-scale occupation of Pakistan
Third, China's popular office supplies market in France
Section III of the region the status of office supplies market
First, office supplies Beijing Overview
Second, Shanghai Quality Inspection office supplies market situation
Third, Wenzhou Stationery market to create a new business model
Fourth, the rise of office supplies Guangzhou Supermarket Chain
The fourth quarter to expand the market of office supplies recommendations

Chapter IV of the office stationery market analysis
Office stationery market in section I of the status quo
First, China's huge market capacity office supplies
Second, China has become the world's largest consumer of office supplies
Third, the international office stationery giant Rio Tinto in China market
Section II Analysis of office stationery sales channels
A, office stationery market channels for dispute resolution
Second, office stationery channels between enterprises
Third, office supplies chain supermarket to inject new life into the
Fourth, the new office supplies retail giant will soon be born
Section III of the office stationery market prospects and forecasts
A, office stationery market prospects
Second, professional office stationery industry outlook
Third, in 2008 China's office supplies market forecast

Chapter V of the office equipment market analysis
Section I of the printer
2004-a domestic printer market in 2007 recalled
Second, the network printer market analysis
Third, the strong lead the domestic printer market
Fourth, color laser printer market is a new bright spot
Five or 21 best-selling domestic printer market
Section II copier
First, the development of the market on copiers
II, 2004-China's copier market in 2007 recalled
Third, the import surge copier Analysis
Fourth, China's color copier market overview and forecast
Section III fax
First, the Chinese market overview fax
Second, many new machines
Third, foreign brands market to seize a fax machine
Fourth, fax outlet resistance

Chapter VI analyzes the development of pens
First section outlines the development of Chinese writing
First, an overview of our pens industry
Second, our pens and equipment status and the development of
Third, our pens industry's position in the world
Section II Overview of the region pens industry
First, look forward to remodeling industry lishui brilliant pens
Second, Tonglu pens and Development Industry Overview
Third, Wenzhou pens half of the industry has been the National
Fourth, an overview of the development of Yiwu pens
Dynamic Analysis of Section III of pens industry
First, to build industries pens industry circle
Second, pens industry by leaps and bounds through the development of the Convention and Exhibition
Third, our pens industry has "sped up device"
Fourth, pens the industry's own efforts to science and technology arm
Fifth, the idea of China's export effort pens industry articles
The fourth quarter market overview of the various T-type
A pencil
Second, gel
Third, pens
Section V of the proposed development pens
First, my analysis of the strategic brand pens
Second, China must be made pens industry support
Third, the Chinese industry need to focus on intellectual property rights pens
Fourth, foster regional economic characteristics pens industry

Chapter VII of the other types of office stationery
Section I of printing paper
First, the classification of printing paper
Second, color ink-jet printing paper the definition and classification
Third, three-dimensional business card printing paper market feasibility analysis
Fourth, market analysis of printing paper
Section II ink
First, characteristics of ink-jet printing ink
Second, solvent-based pigment ink industry development prospects
Third, printing ink applications and market trends
Section III cartridges
First, second-generation Chinese-made cartridges Market Analysis
Second, the market cycle of dialysis cartridges
Third, domestic brands become the market Xingui cartridges
Section IV of paper stationery
First, paper stationery market situation
Second, analysis of paper stationery sales program
Third, the development trend of paper stationery

Chapter VIII of the situation outlined in the marketing office supplies
Section I Analysis of sales channels
First, the sale of office supplies
Second, office supplies status to join the market analysis
Third, the emergence of new office supplies retail Format
Section II Analysis of marketing strategy office supplies
First, office supplies industry enterprises integrated strategy to resolve
Second, office supplies promotional strategy analysis
Third, office supplies business platform for the marketing industry
Fourth, routine office supplies marketing
Brand Marketing Strategy Analysis of Section III
First, sales of office supplies as a champion brand strategy
Second, office supplies brand portfolio into the era of specialization
Third, the international brand strategy dialysis essentials

Chapter IX office supplies in China in 2007 competitive analysis
Competitive industry structure analysis in section I
First, the existing inter-firm competition
Second, analysis of potential entrants
Third, analysis of alternatives to the threat of
Fourth, the supply of capacity to negotiate prices
Fifth, the bargaining power of customers
Section II Analysis of industry concentration
First, analysis of market concentration
Second, brand concentration analysis
Third, analysis of business concentration
Fourth, analysis of regional concentration
III Comparison of the international competitiveness of industry
First, factors of production
Second, demand conditions
Third, support and related industries
Fourth, corporate strategy, structure and competition
Fifth, the role of government

Chapter office supplies Chinese enterprises operating within the industry analysis
Section I, Pencil Co., Ltd. China
A basic overview of business
Second, operating conditions and financial analysis
Third, analysis of the core competitiveness of enterprises
Section II Shembe office in Shanghai Machinery Co., Ltd.
A basic overview of business
Second, operating conditions and financial analysis
Third, analysis of competitive strategy
Section III Changlong Stationery Co., Ltd. Qingdao
A basic overview of business
Second, operating conditions and financial analysis
Third, analysis of the core competitiveness of enterprises
Group Co., Ltd. Ningbo section IV
A basic overview of business
Second, operating conditions and financial analysis
Third, analysis of competitive strategy
Fourth, development strategy and prospects
Section V Panyu General Stationery Products Factory Co., Ltd.
A basic overview of business
Second, operating conditions and financial analysis
Third, analysis of the core competitiveness
Section VI states Ningbo Office Equipment Co., Ltd. Cheng
A basic overview of business
Second, operating conditions and financial analysis
Third, analysis of the core competitiveness
Section VII is far too Stationery Co., Ltd. Quanzhou
A basic overview of business
Second, operating conditions and financial analysis
Third, analysis of the core competitiveness
Section VIII of the United States and a process (Changshu) Co., Ltd.
A basic overview of business
Second, operating conditions and financial analysis
Third, analysis of competitive strategy
Section IX, Duplo (Shandong) Office Equipment Co., Ltd.
A basic overview of business
Second, operating conditions and financial analysis
Third, analysis of the core competitiveness
Zhejiang Wei Xing X, Office Furniture Manufacturing Co., Ltd.
A basic overview of business
Second, operating conditions and financial analysis
Third, analysis of the core competitiveness

Chapter XI industry in China associated with office supplies industry analysis
Section I China's development of plastic products industry
I. Overview of China Plastics Industry
Second, China's plastics product structure and yield
Third, the development of China's plastic products industry dialysis
Section II China's plastic products industry trend analysis
First, the Chinese plastic products industry competitive analysis
Second, the new plastics industry characteristics
Third, increasing the demand for plastic products industry into the fast lane
Section III Analysis of the packaging industry
First, the packaging industry market analysis
Second, China's packaging industry, the monopoly of foreign capital
Third, the packaging industry is facing a strategic restructuring of the historic opportunity
Fourth, the production of the packaging industry and the market over the double
Section IV of the development prospects of the packaging industry and trends
First, the packaging industry, the prospects for the industry
Second, the development of dialysis tomorrow packaging
Third, in 2008 development trend of China's packaging industry
Fourth, the four major trends in the packaging industry to create the future

Chapter XII China office supplies industry the development of upstream and downstream industry chain analysis of the situation in the forecast
Section I Analysis of the industry chain development environment
Section II Analysis of the upstream raw material supply forecast
Section III of the upper reaches of the supply chain of cultural and office machinery manufacturing industry with the development impact of
Section IV of the next culture, office machinery manufacturing industry developments downstream demand forecast
First, the petrochemical industry equipment
Second, the power industry
Third, the automotive industry
Other related downstream industries

Chapter XIII 2007-2010 Chinese culture, office machinery manufacturing prospects analysis
Section I of culture, office machinery manufacturing industry analysis
A, culture, office machinery manufacturing industry with the scale of analysis
Second, cultural and office machinery manufacturing industry concentration analysis
Third, culture, office machinery manufacturing industry analysis of economic efficiency
Section II culture, office machinery manufacturing industry forecast the future trend
Second, cultural and office machinery manufacturers forecast demand situation
Third, culture, office machinery manufacturing industry with the trend of industrial output forecast
Section III of culture, office machinery manufacturing industry outlook
Section V Analysis of Problems and Countermeasures
First, operational risks and uncertainties
Second, the various problems facing the development of
Third, expert analysis

2007-2010 XIV office supplies industry of China Prospects
Section I Development Environment Outlook
First, the macroeconomic situation Prospect
Second, policy trends and their impact
Third, the trend of the international economic outlook
Section II, trends in the development of the industry outlook
I. Trend of technology development
Second, the trend of product development outlook
Section III Stationery office market trends in the development of the five dialysis
First, market potential, and increase the purchasing power of
Second, the consumption structure was diversified, multi-level, increasing product高档化
Third, computer network technology bring new market opportunities
Fourth, the scope of government procurement increasing trend Stationery
Fifth, market diversification, foreign investment, private enterprises such as competition with Taiwan

Chapter XV 2007-2010 China office supplies industry market forecast
Section I, the consumption power of market forecasts
First, the size of the main product demand forecast
Second, the main product market size forecast
Section II, the ability to forecast market
First, analysis of industry capacity expansion
Second, the main production forecast
Section III of the Import and Export Forecast
First, the main imports forecast
Second, the main exports forecast
The main trend in the fourth quarter price forecast
First, the market price of the main products the status quo
Second, the main trend of the forecast price

2007-2010 XVI office supplies industry in China for investment opportunities and risk analysis
Evaluation of investment environment in section I of the industry
Section II Analysis on investment opportunities in the industry
I. Analysis of intra-industry advantages
Second, positive external environment analysis
Investment Risk Analysis Section III of the industry
First, market risk
Second, policy risk
Third, operational risks
The fourth quarter the industry investment advice and strategies
Section V of office supplies business SWOT analysis of the development of electronic commerce
I. Analysis of the Advantages
Second, weaknesses analysis
Third, the opportunity analysis
Fourth, analysis of the challenges

Directory part of the chart
Chart 1 2003-2008 in the first half of the total GDP of China and the growth
Figure 2 the first half of 2008 increase in China's industrial added value and comparative map
Chart 3 in 2008 the main indicators of China's macro-economic forecast
Chart 4 2003-2008 in June and the growth rate of China's industrial added value of the development trend analysis (million)
Chart 5 2003-2007, China's grain output and growth rate
Chart 6 and in 2007 the growth rate of investment in fixed assets
72,007 charts and fixed-asset investment growth rate
Chart 82,007 fixed-asset investment in new major capacity
Chart 9 2003-2007, China's research and experimental development (R & D) expenditure growth trends
Chart 10 2003-2008 in the first half of the total amount of China's social changes in retail sales of consumer goods
Chart 11 2007 the resident Change in consumer prices over the previous year rate (unit:%)
Chart 12 2003-2008, China's rural per capita net income growth trends
Chart 13 2003-2008, China's disposable income of urban residents grew trends
Chart 14 2003-2007, China's per capita GDP growth trend
Chart 15 1990-2007, China's birth rate, death rate and natural growth rate of unit:%
Chart 16 2000-2007, China's total population growth trends
Chart 17 2007 End-year population and its composition
Chart 18 2006-2007 office supplies market in major product and Statistics
19 charts in the domestic sales of color copiers in the sale of the business model
Chart 20 2007-2008, China's output of the distribution of pen units: Support
Chart 21 China 2008 1-5 month analysis of pen production concentration
Chart paper format Size 22
China Chart 23 2006-2007 annual profitability of the first pencil Co., Ltd.
Chart 24 2006-2007 Pencil Co., Ltd., China's annual balance sheet
China Chart 25 2006-2007 annual cost of the first case pencil Co., Ltd.
Chart 26 2006-2007 annual Shembe Shanghai Machinery Co., Ltd. profitability of the office
Chart 27 2006-2007 annual Shembe Shanghai office assets and liabilities Machinery Co., Ltd.
Chart 28 2006-2007 annual Shembe Shanghai Machinery Co., Ltd. Office case costs
Chart 29 2006-2007 Changlong Stationery Co., Ltd. Qingdao annual earnings
Chart 30 2006-2007 Changlong Stationery Co., Ltd. Qingdao annual balance sheet
Chart 31 2006-2007 Changlong Stationery Co., Ltd. Qingdao annual cost situation
Chart 32 2006-2007 Group Co., Ltd. Ningbo annual earnings
Chart 33 2006-2007 Group Co., Ltd. Ningbo annual balance sheet
Chart 34 2006-2007 Group Co., Ltd. Ningbo annual cost of the case
Chart 35 2006-2007 annual Panyu General Factory Co., Ltd. stationery profitability of products
Chart 36 2006-2007 annual Panyu Stationery Products Factory Co., Ltd. General balance sheet
Chart 37 2006-2007 annual Panyu General Factory Co., Ltd. stationery products cost situation
Chart 38 2006-2007 annual state Ningbo Cheng profitability of office equipment Ltd.
Chart 39 2006-2007 annual state Ningbo Office Equipment Co., Ltd. Cheng assets and liabilities
Chart 40 2006-2007 Ningbo Cheng annual state cost of office equipment Ltd. case
Chart 41 2006-2007 year is far too Stationery Co., Ltd. Quanzhou profitability
Chart 42 2006-2007 year is far too Stationery Co., Ltd. Quanzhou balance sheet
Chart 43 2006-2007 Quanzhou annual cost far too much costs Stationery Co., Ltd.
44 2006-2007 annual record chart United States and Technology (Changshu) Co., Ltd. profitability
45 2006-2007 annual record chart United States and Technology (Changshu) Co., Ltd. balance sheet
46 2006-2007 annual record chart United States and Technology (Changshu) Co., Ltd. cost situation
Chart 47 2006-2007 annual DUPLO (Shandong) Co., Ltd. profitability of office equipment
Chart 48 2006-2007 annual DUPLO (Shandong) Co., Ltd. office equipment assets and liabilities
Chart 49 2006-2007 annual DUPLO (Shandong) Co., Ltd. the cost of office equipment cases
Chart 50 2006-2007 annual Zhejiang stars Granville Office Furniture Manufacturing Co., Ltd. profitability of
Chart 51 2006-2007 annual Zhejiang stars Granville Office Furniture Manufacturing Co., Ltd. balance sheet
Chart 52 2006-2007 annual Zhejiang Star Office Furniture Manufacturing Co., Ltd. Granville cost situation
53 charts in 2008 1-5 month culture, office machinery manufacturing industry with the scale of the situation of Unit: thousand dollars, a
54 charts in 2008 1-5 month culture, office machinery manufacturing industry with the scale of analysis
55 charts in 2008 1-5 month culture, office machinery manufacturing industries and enterprises focus on analysis
56 charts in 2008 1-5 month culture, office machinery manufacturing industry with focus on distribution of assets
57 charts in 2008 1-5 month culture, office machinery manufacturing industry with the distribution of market share
58 charts in 2008 1-5 month culture, office machinery manufacturing industry economic efficiency indicators
59 charts in 2008 1-5 month culture, office machinery manufacturing industry with good profitability region
Chart 60 2008-2010 in culture, office machinery manufacturing industry assets forecast unit: thousand dollars
61 2008-2010 chart in culture, office machinery manufacturing industry sales forecasts Unit: thousand dollars
62 2008-2010 chart in culture, office machinery manufacturing industry assets forecast unit: thousand dollars
Chart 63 2007-2008 copier in the main brand in September price changes
Chart 64 2007-2008 year in September the main price changes MFP
Chart 65 China's regional distribution of office supplies market
66 charts slightly… … . .

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